The power of partnership
Thanks to their unwavering support since 2017, KEEN Footwear is the perfect fit for TCT. By regularly donating gift cards for TCT’s contests and events, as well as including us in their own marketing efforts, they have actively helped us introduce The Great Trail of Canada to wider audiences, and we are so grateful for their support.
Clif Bar continues to support TCT in meeting its signage goals by providing funding for trailhead signage across Canada. Other collaborations included our co-production of Clif Ambassador Maghalie Rochette’s short film The One Percent, which was filmed on the Trail in Quebec, and our involvement in an event that introduced Toronto-based influencers to their city’ section of the Trail.
As long-time supporters of TCT and its mission, The Globe and Mail has done much to introduce Canadians to our national Trail. We are grateful for their continued generosity as they continue to provide TCT with free monthly advertising space.
By donating their resources and expertise, Esri Canada continues to play a crucial role in the provision of our online map. With this assistance, we can provide an invaluable resource of shared knowledge that raises awareness of The Great Trail and encourages users to protect this national treasure.
We are also grateful for Globalstar, the producer of the SPOT X 2-Way Satellite Messenger and other emergency communications devices, for their sponsorship of prizes for The Great Trail Treasure Hunt.
As part of our mission to bring more Canadians and visitors to the Trail, we were delighted to partner with Tourism Vancouver Island for the first time. An Instameet for young hikers in Langford as well as promoting wonderful travel itineraries along the Cowichan Valley Trail and the Salish Sea Marine Trail were just some of the exciting initiatives we worked on last year.