Danielle St-Aubin leads all communications and marketing activities at the Trail. With an MBA from the Telfer School of Business and over 15 years of experience as a communications and marketing professional in the not-for-profit sector, she has acquired deep knowledge of the development and implementation of many strategies. She joined the Trans Canada Trail team in November 2015 after having worked as Vice-President, Donor Relations and Communications at The Ottawa Hospital Foundation, where she helped raise $20 million annually for one of the largest hospitals in Canada.
Danielle began her career in the not-for-profit sector as Publicist at United Way Ottawa, working primarily to enhance the visibility of the annual campaign. She then moved on the Canadian Wildlife Federation, where she managed the rebrand and re-launch of the iconic Hinterland Who’s Who (HWW) program.
Danielle is excited to be part of the Trail team and to work on such an inspiring cause.
Danielle joined Trans Canada Trail in November 2015.