Winter Mental Campaign Media Kit

During the pandemic, trail use has increased substantially across all demographics. People say that enhancing their mental and physical health are the two main drivers for getting out into nature. We are encouraging Canadians to get outdoors, and to be active in a responsible way, in accordance with public health guidelines.

The stage is set to be active and recreate responsibly this winter. We’re ready to turn winter Blahs into Ahhhs by getting outside to enjoy some fresh air and fun activities. Here’s everything you need to know!


QUICK LINKS


To kick off our winter #Blahs2Ahhhs campaign, you’re invited to join us for an expert panel discussion on boosting your mental health this winter. This event will be livestreamed on our website Monday, February 1 at 12 noon Eastern and we’ll be welcoming four experts:

  • Dr. Katy Kamkar, Clinical Psychologist, Centre for Addiction and Mental Health (CAMH)
  • Mercedes Nicoll, 4x Canadian Winter Olympian
  • Eleanor McMahon, President & CEO, Trans Canada Trail
  • Moderated by Valerie Pringle, Vice-Chair of the CAMH Foundation Board and Chair of the Trans Canada Trail Foundation Board.

JOIN HERE ON FEBRUARY 1 >


Blahs to Ahhhs campaign landing page – this link is a sneak peak for you to see, but will not be promoted until February 1. Here you will find:

  • A winter photo challenge contest – with prizes from CLIF!
  • Downloadable activity sheets for a fun family scavenger hunt and game
  • An inspirational post from a new Great Trail user who tells us how she turns her blahs into ahhhs with wellness walks
  • An expert blog post from CAMH’s Dr. Kamkar
  • Content from Jack.org
  • A promotion to purchase OKME pins with funds going to TCT

CAMPAIGN LANDING PAGE >


DOWNLOAD THIS MEDIA KIT >

DOWNLOAD PHOTOS >

DOWNLOAD B-ROLL >

MEDIA CONTACT >

 


KEY MESSAGES


How does getting outside, safely and responsibly, support good mental health?

The pandemic has introduced new levels of stress into everyday life, taking a toll on our mental health. Being physically active in nature has been found to improve mental health and is an excellent antidote for today’s high levels of pandemic-driven stress. Our recent survey supports this, with 95% of Canadians telling us they are using trails to enhance their mental health.  


Why is Trans Canada Trail working with The Centre for Addiction and Mental Health (CAMH)?

With a shared interest in the health and well-being of Canadians, Trans Canada Trail and CAMH are working together to spread the word about activities that will help support mental health throughout the winter months.


Why is outdoor activity important in winter?

Winter brings cooler temperatures and less sunlight, which can be challenging for Canadians to navigate in terms of keeping up their activity levels.  

With public health safety measures in place across the country, many people are experiencing the effects of social isolation, which can include physical and mental health problems. Being active outside, while physically distanced, provides more opportunities for safe social connections which is important to our wellbeing. 


Is spending time outdoors safe in the winter months?

The great outdoors is naturally physically distanced; therefore it provides a safe space for everyone to enjoy physical activity and recreation, as well as helps to improve both mental and physical health. Trans Canada Trail has published national guidelines to assist trail organizations across Canada in their efforts to ensure that Canadians can recreate safely and responsibly.  


ABOUT US


Touching every province and territory, stretching for more than 27,000 kilometres and profiling Canada’s diverse landscapes and cultures, The Great Trail of Canada is the world’s longest network of recreational trails. Supported by donations to Trans Canada Trail, The Great Trail links over 15,000 rural, urban and Indigenous communities from coast to coast to coast. It is a connector of people and communities, a national unity endeavor that brings together Canadians from all walks of life, enhancing their quality of life, and the communities where they live, work and play.

Moving forward, Trans Canada Trail will continue to enhance the Trail and preserve it for future generations. This involves adding new Trail sections, converting interim roadways to greenways, making the Trail more accessible and funding emergency repairs. We will also strengthen our relationships with Indigenous communities and work with them to share their stories and heritage.

Trans Canada Trail is a not-for-profit organization, and depends on the generosity of individual and corporate donors, as well as all levels of government.

Quick Trail stats: 

  • The Great Trail of Canada connects Canada from coast to coast to coast with over 27,000 kilometres on land and water
  • Over 15,000 communities connected by the Trail
  • 80% of Canadians live just 30 minutes away from a Trail section