Winter Mental Health Campaign Promotion Toolkit

Launching February 1

 

This toolkit includes messaging and social media content that will help amplify awareness and engagement.

 > FEBRUARY 1 LIVE EXPERT PANEL DISCUSSION

> DOWNLOAD THIS TOOLKIT

> DOWNLOAD ALL SOCIAL IMAGE CARDS

Here’s how to spread the word:

  • Use the hashtag: #Blahs2Ahhhs
  • Follow/like: @TheGreatTrail on Facebook, Twitter and Instagram
  • Tag us: @TheGreatTrail when referencing in social media posts
  • Like, share or comment on content that we post
  • We encourage you to share the visuals, posts and tweets below
  • We also urge you to share how you turn those winter blahs into ahhhs on the Trail!
  • We’d love to have you, and everyone in your network, take part in our winter photo contest

GENERAL – #BLAHS2AHHHS AWARENESS

Social media handles for The Great Trail:

Facebook: @TheGreatTrail 

Twitter: @TheGreatTrail 

Instagram: @TheGreatTrail 

Suggested hashtags: 

#Blahs2Ahhhs, #RecreateResponsibly

#MentalHealthAwareness

Suggested social media messages (copy and paste any of the messages below)

Winter blahs have you feeling down? Get outside, safely and responsibly, and do your inside some good. A walk on @TheGreatTrail and a dose of vitamin D will help turn those winter #Blahs2Ahhhs. https://thegreattrail.ca/wintermentalhealth

It’s winter. It can be cold. But did you know that getting outside, even for just a few minutes, can be a real mental health booster? Get out on @TheGreatTrail, safely and responsibly and turn those winter #Blahs2Ahhhs. #RecreateResponsibly https://thegreattrail.ca/wintermentalhealth

Combat social isolation with short outings on the Trail and turn those winter #Blahs2Ahhhs. #RecreateResponsibly https://thegreattrail.ca/wintermentalhealth

Pandemic and winter. Two words that introduce new levels of stress and take a toll on our mental health. Step out on @TheGreatTrail for a breather and turn those #Blahs2Ahhhs. #RecreateResponsibly https://thegreattrail.ca/wintermentalhealth

Bundle up and keep the kids entertained with our Winter Scavenger Hunt https://thegreattrail.ca/stories/winter-fun-family/. Guaranteed to turn those #Blahs2Ahhhs! @TheGreatTrail #RecreateResponsibly

Need some inspiration to step out on @TheGreatTrail this winter? Keep yourself young at heart with these fun winter activities https://thegreattrail.ca/stories/winter-fun-family/ #Blahs2Ahhhs #RecreateResponsibly

Pair the above messages with any of the promotional visuals below:

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WINTER PHOTO CHALLENGE CONTEST

Social media handles for Clif Bar & Company:

Facebook: @CLIFBar 

Twitter: @CLIFBar 

Instagram: @CLIFBar 

Suggested hashtags: 

#FeedYourAdventure

#Blahs2Ahhhs, #RecreateResponsibly

Suggested social media messages (copy and paste any of the messages below)

Share how you turn those winter blahs into ahhhs for a chance to win one of 10 CLIF Winter Prize Packs!
> Take and a post a photo (following our suggested winter themes) every day for 20 days
> Tag @TheGreatTrail and @CLIFbar
> Use the hashtags #Blahs2Ahhhs and #FeedYourAdventure
> That’s it – you’ll be automatically entered into the draw
> https://thegreattrail.ca/news/winter-photo-contest/

Is your social media feed in need of lively winter pics? Take @TheGreatTrail’s winter photo challenge for a chance to win one of 10 @CLIFbar Winter Prize Packs! https://thegreattrail.ca/news/winter-photo-contest/ # Blahs2Ahhhs #FeedYourAdventure #RecreateResponisbly 

Pair the above messages with any of the promotional visuals below:

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Tips from Dr. Katy Kamkar at CAMH

Social media handles for CAMH:

Facebook: @CentreforAddictionandMentalHealth

Twitter: @camhfoundation

Instagram: @camhnational

Twitter: @DrKatyKamkar

Suggested hashtags:

#CAMH, #ApartNotAlone, #MentalHealthIsHealth

#Blahs2Ahhhs, #RecreateResponsibly

Suggested social media messages (copy and paste any of the messages below)

Seasonal Depression affects about one in three Canadians and is caused by a variety of factors, including lack of sunlight, more time spent indoors, the cold weather and other seasonal factors. Dr. Katy Kamkar, Clinical Phsychologist at CAMH gives us a few tips on how help turn winter #Blahs2Ahhhs > https://thegreattrail.ca/stories/winterblues/ @TheGreatTrail #RecreateResponsibly

Dr. Katy Kamkar, Clinical Phsychologist at CAMH says that just 30 minutes of moderate exercise broken up into two 15-minute walks can do wonders to boost your mental health! > https://thegreattrail.ca/stories/winterblues/ #Blahs2Ahhhs @TheGreatTrail #RecreateResponsibly

Dr. Katy Kamkar at CAMH recommends fresh air and sunshine to help combat the winter blues. Sunlight is a key factor in our body’s production of vitamin D – which is important in staying healthy, and is correlated with levels of fatigue and depression. https://thegreattrail.ca/stories/winterblues/ #Blahs2Ahhhs @TheGreatTrail #RecreateResponsibly

Pair the above messages with any of the promotional visuals below:

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MERCEDES NICOLL

Social media handles for Mercedes Nicoll:

Facebook: @MercedesNicollProSnowboarder

Twitter: @MercedesNicoll

Instagram: @MercedesNicoll

Suggested hashtags:

#Blahs2Ahhhs, #RecreateResponsibly

#DROPPINGINWithMercedes, #RideWithMercedes

Suggested social media messages (copy and paste any of the messages below)

Trans Canada Trail Champion and #Olympian, Mercedes Nicoll, gives us a peak at where she goes to turn winter #Blahs2Ahhhs. Share yours in the comments below! @TheGreatTrail #RecreateResponsibly

Mercedes Nicoll, 4x Winter Olympian, shares how important getting outside and being active is for her mental health. Let us know how you turn winter #Blahs2Ahhhs in the comments below. @TheGreatTrail #RecreateResponsibly

Pair the above messages with the video below:

Learn to Be There – Jack.org

Social media handles for Jack.org:

Facebook: @jackdotorg

Twitter: @jackdotorg

Instagram: @jackdotorg

Suggested hashtags:

#BeThere, #MentalHealth

#Blahs2Ahhhs, #RecreateResponsibly

Suggested social media messages (copy and paste any of the messages below)

While getting out on @TheGreatTrail helps to turn those #Blahs2Ahhhs, life is not always a walk in the park. Our friends at @jackdotorg teach us how to #BeThere for those struggling with their mental health by learning 5 Golden Rules > https://bit.ly/3iv9ilE

Know someone who might be struggling with their mental health? Our friends at @jackdotorg teach us how to #BeThere for them. https://bit.ly/3iv9ilE @TheGreatTrail #Blahs2Ahhhs

Getting out on @TheGreatTrail is great for turning those #Blahs2Ahhhs, but sometimes we need to learn to listen and #BeThere for others. Let’s normalize mental health conversations, starting with these basics from @jackdotorg >  https://bit.ly/3iv9ilE

Pair the above messages with any of the promotional visuals below:

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Trail User Experience

Social media handles for Melissa Waterman:  

Facebook: @singlemomonthemove 

Instagram: @singlemomonthemove

 Suggested hashtags: 

#SingleMomOnTheMove, #SelfCareMatters

#Blahs2Ahhhs, #RecreateResponsibly

Suggested social media messages (copy and paste any of the messages below)

“Winter cold, shorter days and living under uncertain times can really take a toll on your mental health and well-being. So getting out on @TheGreatTrail is MY perfect cure for the winter blahs.” Check out more from trail user Melissa Waterman > https://thegreattrail.ca/stories/wellness-walks/ #Blahs2Ahhhs #RecreateResponsibly

Pair the above message with the visual below:

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Support us with an OKME pin

Social media handles for OKME: 

Instagram: @okme.ca

Suggested hashtags:

#ThisIsOKME, #BeOpen, #MentalHealthAwareness

#Blahs2Ahhhs, #RecreateResponsibly

Suggested social media messages (copy and paste any of the messages below)

A little pin on a BIG mission! OKME.ca aims to have conversations around mental health become easier. Support @TheGreatTrail by buying and wearing the OKME pin – all proceeds from January 22 to February 28, 2021 will go to Trans Canada Trail. https://www.okme.ca/ #Blahs2Ahhhs #RecreateResponsibly

 Talking about mental health isn’t always easy. Sometimes, all it takes to start the conversation is a simple “Are you OK?” – Buy and wear the OKME pin to let others know that you are supportive. All proceeds from January 22 to February 28, 2021 will go to Trans Canada Trail. https://www.okme.ca/ #Blahs2Ahhhs #RecreateResponsibly 

Pair the above message with the visual below:

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Spread the word on responsible and safe trail use:

Our National Guidelines: Responsible Trail Operations and Visitation during the COVID-19 Pandemic are available HERE

Social media handles for The Great Trail:

Facebook: @TheGreatTrail

Twitter: @TheGreatTrail

Instagram: @TheGreatTrail

Suggested hashtags:

#RecreateResponsibly, #Blahs2Ahhhs

#BePrepared, #LeaveNoTrace

Suggested social media messages (copy and paste any of the messages below)

If you’re at a higher risk of serious consequences from COVID-19 and you’re isolating or feeling ill in any way, choose to stay home. Don’t worry, @TheGreatTrail will be there for you when you’re ready!  #RecreateResponsibly #Blahs2Ahhhs 

Before heading out on @TheGreatTrail, remember to consult your local public health guidelines > https://thegreattrail.ca/recreate-responsibly/ #RecreateResponsibly #Blahs2Ahhhs 

What are you bringing on your winter hike? @TheGreatTrail recommends that you plan ahead and be prepared. Bring a ‘Clean Trip Kit’, along with extra winter clothing. Learn more: https://thegreattrail.ca/recreate-responsibly/  #RecreateResponsibly #Blahs2Ahhhs 

Remember to abide by the rules of the trail – your actions help to ensure that we can all access trails safely. See more from Trans Canada Trail’s national guidelines: https://thegreattrail.ca/recreate-responsibly/   #RecreateResponsibly #Blahs2Ahhhs @TheGreatTrail 

Remember that even on the world’s longest trail network, physical distancing is still important. Keep two metres between you and others, and travel in single file if people are coming towards you. See more from Trans Canada Trail’s national guidelines: https://thegreattrail.ca/recreate-responsibly/  #RecreateResponsibly #Blahs2Ahhhs @TheGreatTrail 

While you’re on @TheGreatTrail, respect public health guidelines and the environment by adopting #LeaveNoTrace principles. See more from Trans Canada Trail’s national guidelines: https://thegreattrail.ca/recreate-responsibly/  #RecreateResponsibly #Blahs2Ahhhs 


Pair the above messages with any of the promotional visuals below:

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GET INFORMED – ADVENTURESMART

Social media handles for AdventureSmart: 

Facebook: @AdventureSmart, @BCAdvSmart

Twitter: @AdventureSmart, @BCAdvSmart

Instagram: @AdventureSmart, @BVAdvSmart

Suggested hashtags:

#TripPlan, #Train, #TakeEssentials

#GetInformed, #BePrepared, #KnowBeforeYouGo

#Blahs2Ahhhs, #RecreateResponsibly

Suggested social media messages (copy and paste any of the messages below)

No matter what outdoor activity you are planning, be prepared. Follow the three Ts – trip planning, training and taking the essentials. Learn more: https://thegreattrail.ca/stories/winter-safety/   @AdventureSmart #BePrepared @TheGreatTrail #RecreateResponsibly #Blahs2Ahhhs 

Snowshoeing and hiking in winter can sometimes be hazardous. On or off @TheGreatTrail, if you’re travelling through avalanche terrain, you and everyone in your group must be self-sufficient – carrying all the proper gear (transceiver, shovel and probe) and have avalanche training. Remember the three Ts – trip planning, training and taking the essentials. Learn more: https://thegreattrail.ca/stories/winter-safety/  @AdventureSmart #BePrepared #RecreateResponsibly #Blahs2Ahhhs 

Get on @TheGreatTrail, safely and responsibly, and turn those #Blahs2Ahhhs – but remember to explore within your physical/mental ability and limitations. Follow  the three Ts from @AdventureSmart – trip planning, training and taking the essentials. https://thegreattrail.ca/stories/winter-safety/  #BePrepared #RecreateResponsibly 

Remember to respect the terrain, environment and other users while you’re enjoying @TheGreatTrail.  

Get outside, safely and responsibly, and follow the three Ts – trip planning, training and taking the essentials. @AdventureSmart is a great resource to help you get informed before heading outdoors! 

Learn more: https://thegreattrail.ca/stories/winter-safety/   #KnowBeforeYouGo #RecreateResponsibly #Blahs2Ahhhs 

For those days when you want to get outside to enjoy some time outdoors on @TheGreatTrail in a safe way, our friends at @AdventureSmart have shared some tips for keeping you safe. 

Learn more: https://thegreattrail.ca/stories/winter-safety/  #KnowBeforeYouGo #RecreateResponsibly #Blahs2Ahhhs 

Pair the above message with the visual below:

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